Acquisition & product launch from DrivenIQ

Acquisition & product launch from DrivenIQ

In addition to some a lot more automotive-certain information earlier this month, DrivenIQ, which specializes

In addition to some a lot more automotive-certain information earlier this month, DrivenIQ, which specializes in facts and info systems that assist companies concentrate on their promoting to the most excellent viewers, claimed Friday it has obtained Customer Knowledge Inc.

In a information launch, the company stated the key explanation it acquired Visitor Data was, “for its double opted-in Initial-Party Details Pixel Know-how, which matches cellular device IDs on any web-site with corresponding names, emails, telephone figures and road addresses.”

DrivenIQ reported the offer, “comes at a vital time as the globe traits in the direction of a cookieless long term, with key technological know-how companies having just lately disabled cookie monitoring.”

The multimillion-greenback transaction was backed by Capstone Technologies Team, which earlier obtained a minority desire in DrivenIQ and has because invested supplemental cash.

Albert Thompson, founder and chief govt officer of DrivenIQ explained why getting Pixel Technologies was so important for the organization.

“Pixel Engineering is in essence caller ID for your site,” Thompson stated in a information release. “Our potential does not depend on 3rd-celebration cookies, which would make zero-party data and first-get together data paramount for brand names, agencies and shops to arrive at their excellent clients.

“This acquisition is however an additional illustration of our motivation to create the most sturdy 1:1 purchaser knowledge improvement system, wherever people and brand names connect and share information straight with each individual other, while also developing a way for all businesses to create and individual their individual information audiences.”

DrivenIQ to start trade-in marketplace

In other information from the business, DrivenIQ claimed earlier this thirty day period that it will be launching a trade-in market in June that lets sellers bid and buy live trade-ins right from people.

The firm is presently having pre-registration for DriveBid from car dealers.

“DriveBid connects customers who want the finest present for their trade-in with dealers who need inventory in a real-time, straightforward-to-use on-line system,” stated Thompson, the DrivenIQ CEO, in a information release.

“Dealers configure requirements for the automobiles they need and compete with stay bids or make income provides for autos that match these requirements,” he said.

“Consumers launch their trades in an open up competitive system, connect with dealers and get offers for their trades, all in real-time. DriveBid simultaneously captures important auto and purchaser details to support dealers make smart vehicle getting and stock administration choices in the future.”

In the launch, the company outlined how DriveBid functions.

1st, the seller would established up precise requirements for autos they are hunting for, designating make/product/year/mileage and geographic parameters.

Meanwhile, the consumer would add car info on their trade, submit pics, reply a several thoughts and submit a ailment report.

When a car or truck matches the dealer’s standards, they are despatched an alert. The supplier can then contend for the car by means of live bidding or make an quick cash supply, based mostly on the structure the client has decided on

The purchaser can see the stay offers and see the inventory of energetic and competing dealers, access dealer facts and communicate specifically with taking part sellers.

Once the client has picked out the dealership they want to function with, they can stop by that keep for a last motor vehicle inspection.