Autotrader, Kelley Blue Book Leverage Power of Consumer Brands and Data to Deliver More Deals Than Ever to Today’s Dealers

Autotrader, Kelley Blue Book Leverage Power of Consumer Brands and Data to Deliver More Deals Than Ever to Today’s Dealers

Autotrader and Kelley Blue Book are superior with each other, offering impressive remedies that deliver

The numbers do not lie: With extra than 32 million put together exceptional visitors for every month,2 Autotrader and Kelley Blue Reserve host a staggering variety of in-marketplace consumers on the most effective advertising platform out there. What is extra, their lead close prices are 68% bigger than the levels of competition, with gross profit per guide a person-and-a-50 % periods higher.3 Autotrader and Kelley Blue Reserve are far better together, giving impressive remedies that deliver serious outcomes, generate high-quality engagement and sales opportunities, provide more knowledge on the purchaser and assistance dealers close bargains more rapidly with more financial gain.3

Under are some key answers from Autotrader and Kelley Blue Book that will be highlighted at this year’s NADA present – all developed to enable sellers do well now in the course of 2022 and past:


  • New Motor vehicle Tailor made Buy – The way buyers shop for new automobiles has speedily adjusted with the recent inventory scarcity. With 56% of consumers reporting that they are open to customized ordering a new auto from a vendor by way of Autotrader,4 this all-new solution captures new-vehicle sales opportunities from purchasers interested in personalized pre-orders, connecting and enabling prospects to buy a new car or truck straight from the dealership and not restricting sales to what is already on the dealership good deal – an especially invaluable source in modern market.
  • Predictive Insights – Know exactly the place shoppers are in their shopping for journey with predictive insights ranging from favored make and model to predicted trade-in auto and when they will probably invest in. With the amount of money of data out there on the consumer, Autotrader can decide consumers that are prepared to buy and accurately forecast that they are 12.3x more possible to acquire in the next 30 times.5 With Listings Purchasing Indicators, dealers are able to prioritize individuals completely ready to acquire, strengthening performance and margin. Client insights and analytics products like Listings Purchasing Alerts and nVision offer reporting that will make it effortless to see the dealership’s electronic promoting ROI, with the performance, market place, audience and car inventory knowledge wanted to enhance final results.
  • Omni-Channel Retailing:  With resources like My Wallet and Speed up My Offer that streamline the on-line working experience, Autotrader will make it a lot easier to get extra specials finished in 2022. My Wallet enables people to store dependent on their personalized information and facts that offers the shopper the most accurate “all-in” pricing and delivers dealers with much more info on the purchaser. For dealer’s who have Speed up my Offer on Autotrader, Buyers are 5x far more probably to submit a offer enabling Autotrader to deliver extra discounts to sellers than ever prior to.6
  • Electronic Advertising: Reach more purchasers with our improved screen options that leverage Cox Automotive’s info to goal the suitable audiences at the correct time. With eLot, Skyscraper and Highly developed Adverts, sellers can build tailored strategies and audiences on Autotrader and Kelley Blue Book’s as perfectly as off-web-site to grow their viewers.
  • Address My Automobile Guarantee – Supply peace of brain for customers and give them the self-confidence they want to shift forward with a order from the dealership. Sellers can products their current restricted warranty program or acquire a discounted minimal warranty product or service to exhibit on their listings.

“Autotrader is exemplary when it comes to client assist and partnering on related remedies to enable grow our merchandising and sales business,” reported Shawn Flynn, main running officer for Phil Extensive Dealerships. “They progressed from seller to spouse at the get started of the pandemic and have been an necessary contributor to our document gross sales growth.”

Kelley Blue Guide

  • Fast Hard cash Present – Continue to be in advance of the level of competition by getting the suitable autos at the correct price, instantly from individuals, to develop company. Kelley Blue E-book Prompt Cash Present is an on the net motor vehicle present alternative that will allow dealerships to receive stock right from transaction-completely ready shoppers, lowering acquisition charges and improving upon the bottom line.  
  • Showcased Vehicle Mend Middle –’s Support & Restore Guide connects company purchasers with dealership support centers they can rely on. As a Showcased Car Repair Heart, expand the support small business and boost set operations revenue with straightforward, charge-powerful, 24/7 company office advertising on  

For more details and to program a product or service demonstration with Autotrader at NADA 2022, take a look at

For far more information and to timetable a merchandise demonstration with Kelley Blue Reserve at NADA 2022, visit

This year’s NADA Present & Expo will be in Las Vegas from Friday – Sunday, March 11 – 13, 2022. Check out Autotrader and Kelley Blue Book at NADA 2022 in Booth #1729W.

For extra in depth and comprehensive vendor product or service details from Autotrader, take a look at

For far more in depth and comprehensive vendor merchandise facts from Kelley Blue Book, pay a visit to

For far more information and information from Autotrader, stop by, adhere to us on Twitter at (or @Autotrader_com), Instagram at (or @autotrader_com), like our web page on Fb at, and LinkedIn at

For more information and facts and information from Kelley Blue Book’s, visit, abide by us on LinkedIn at book/, Twitter at (or @kelleybluebook), like our page on Facebook at  and observe us on Instagram at (or @kbb_com).

1 Pollfish Buyer Study, August 2021

2 ComScore Facts Oct 2021

3 Close Price Report Sourced from VinSolutions Facts Q3 2021

4 2021 Cox Automotive Customer Study

5 Buying Alerts predictions validated in opposition to VinSolutions CRM income information: July 2021Sept 2021

6 Comparison of visits with vs. without the need of digital retailing things to do, hosted internet websites (Jun 2020–Dec 2020)

About Autotrader
Autotrader is the most acknowledged third-bash motor vehicle listings model, with the most engaged viewers of in-market place car purchasers. As the foremost authority on automotive consumer insights and pro in on the net and cellular promoting, Autotrader would make the automobile purchasing expertise effortless and fun for present-day empowered car or truck shopper hunting to find or promote the great new, utilised or Accredited Pre-Owned vehicle. Working with technological innovation, shopper insights and community industry steerage, Autotrader’s complete internet marketing and retailing answers make it possible for individuals to develop their offer online, and guidebook sellers to customized electronic internet marketing approaches that develop brand name, generate visitors and connect the online and in-shop shopping working experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more info, please visit 

About Kelley Blue E-book ( 
Established in 1926, Kelley Blue Reserve, The Trusted Source®, is the vehicle valuation and data resource reliable and relied on by both equally buyers and the automotive market. Every week the company supplies industry-reflective values on its top rated-rated website, which include its renowned Blue Reserve® Trade-In Values and Kelley Blue E-book® Price Advisor tool, which supplies a array for what shoppers can moderately assume to shell out for a motor vehicle in their region. Auto homeowners on the lookout to sell promptly can also get a redeemable, transaction-all set provide with Kelley Blue BookSM Instant Cash Provide. The enterprise also supplies car or truck pricing and values through many goods and services offered to car or truck dealers, vehicle suppliers, finance and coverage corporations, and governmental businesses. Kelley Blue Ebook is a Cox Automotive manufacturer. 

About Cox Automotive
Cox Automotive Inc. would make buying, marketing, possessing and employing cars less complicated for every person. The world wide company’s a lot more than 27,000 group associates and household of makes, like Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about assisting millions of motor vehicle consumers, 40,000 auto dealer customers across five continents and quite a few other people all through the automotive sector thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-dependent enterprise with annual revenues of virtually $20 billion.

Resource Autotrader

Autotrader, Kelley Blue Book Leverage Power of Consumer Brands and Data to Deliver More Deals Than Ever to Today’s Dealers