Dealer Service And Product

Krex, Inc. Celebrates 75 Years of Helping New-Car Dealerships Thrive

Krex 75th Anniversary Logo

Krex 75th Anniversary Symbol

When you take into account our origin in the war effort and our affect on the automotive sector throughout seven a long time, Krex’s evolution actually is a uniquely American tale.

Krex, Inc., a chief in the automotive field ideal recognized for its flagship solution, DriveSure, celebrates 75 years of serving new-auto dealerships. Now recognized largely for enhancing company client retention and pleasure, Krex was born from innovation that aided grease the gears of the American war equipment.

In the heat of Environment War II, Krex founder Marc Markey’s new graphite lubricant proved vital to the peak functionality of Packard Motor Firm’s replacement Rolls-Royce engines for American and British plane. In accordance to Packard’s venture engineer, no motor was to be considered all set for European skies until it had been handled with Markey’s invention.

Acknowledging that his superior lubricant could aid the automotive business throughout peacetime, Markey formally started Krex, Inc. in 1947. After numerous decades as a one particular-product business, Krex at some point launched fuel conditioners, gas technique and injector cleaners, and a lot more.

Krex cooling procedure kits debuted in 1987, and with them arrived the pivotal “follow-up” procedure. By inquiring dealerships to collect buyer get in touch with facts so that pleasant reminders to return for services could be sent out on the dealerships’ behalf, Krex altered the class of the shopper experience in the market.

The method was a main achievements, and similar initiatives to strengthen dealership purchaser retention shortly followed. By the early ’00s, Krex experienced introduced its very first roadside guidance and road hazard tire defense plans. In 2006, the DriveSure model was produced as a way for new motor vehicle dealerships to supply a exceptional suite of renewable gains to car owners with just about every qualifying regime routine maintenance visit or motor vehicle invest in.

Noteworthy DriveSure improvements consist of:&#13

  • &#13
    2007’s Wisdom, an on the web vendor and consumer portal and laser-printed windshield services reminder stickers
  • &#13

  • Direct mail choices (2010) and textual content messaging solutions (2012)
  • &#13

  • 2018’s Digital Move, which afforded auto owners uncomplicated access to benefits on their smartphone

This spring, in honor of Krex, Inc.’s diamond jubilee, DriveSure has unveiled still yet another innovation for its dealership customers: the electronic roadside practical experience. When points go awry on the road (flat tire, motor troubles, etc.), dealership services buyers can request help basically by scanning the personalized-printed QR code windshield sticker they acquired all through their past dealership assistance visit—no application vital.

“When you think about our origin in the war hard work and our influence on the automotive business throughout 7 many years, Krex’s evolution genuinely is a uniquely American tale,” Krex, Inc. President Monthly bill Springer mentioned. “We’re psyched for these new digital systems to continue to enable the modern American dealership create by itself as the go-to put for tires and unplanned repairs.”

With this newest innovation, Krex continues to demonstrate its 75-calendar year determination to driving innovation in the marketplace and offering distinctive value to dealerships. With the ongoing support of its leading workers and clients, the storied corporation enormously appears ahead to the next 75 several years and past.

About Krex, Inc.&#13

Krex, Inc. is the corporation driving DriveSure, a item that helps make it uncomplicated for new-auto dealerships to supply unbeatable auto servicing and provide shoppers again for service, tires, and unplanned repairs—all without the need of challenging loyalty plans or gain-reducing savings. We empower our shoppers to present a one of a kind established of renewable advantages with every single qualifying provider or vehicle buy that sets the dealership apart from the opposition and helps them create lengthy-term relationships with buyers. Master much more at drivesure.com.

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