Sport Car

Luxury Sports Car Maker Ferrari Taps Qualcomm for Digital Transformation

The Ferrari model on a athletics automobile. REUTERS/Guglielmo Mangiapane

Italian carmaker Ferrari declared Tuesday it would husband or spouse with Qualcomm to make use of the San-Diego firm’s top of the range Snapdragon processor know-how to hurry up the luxurious automaker’s digital transformation.

The deal will entail each equally Ferrari’s road vehicles and its System A person racing crew and the first widespread initiatives, which embrace the so-known as digital cockpit, have been already recognized, the Italian workforce acknowledged in a press release.

Ferrari’s new CEO Benedetto Vigna — a know-how market veteran — reported in November Ferrari would request technological innovation partnerships because it strikes ahead with transition towards cleaner mobility and in get to pivot applied sciences that contain vital investments.

“Innovation requires market leaders working alongside each other. Because of this association with Qualcomm Applied sciences, we develop our information in digital applied sciences and Web 3. spots with wonderful doubtless for automotive and motorsport,” Vigna reported within the assertion.

The Snapdragon brand will make its debut on the F1-75 racing product, the Ferrari single-seater which will probably be unveiled on the firm’s headquarters in Maranello on Feb. 17.

“We’re excited to see our automotive know-how management play an integral job on this new strategic partnership with Ferrari,” mentioned Qualcomm CEO Cristiano Amon. “We look forward to supporting type what the upcoming retains as we operate collectively to convey planet-class driving experiences to their purchasers on account of our Snapdragon Digital Chassis.” 

Reuters contributed to this posting.

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