Luxury Sports Car Maker Ferrari Taps Qualcomm for Digital Transformation

Luxury Sports Car Maker Ferrari Taps Qualcomm for Digital Transformation

The Ferrari brand on a athletics vehicle. REUTERS/Guglielmo Mangiapane Italian carmaker Ferrari declared Tuesday it

The Ferrari brand on a athletics vehicle. REUTERS/Guglielmo Mangiapane

Italian carmaker Ferrari declared Tuesday it will husband or wife with Qualcomm to use the San-Diego company’s top quality Snapdragon processor know-how to speed up the luxury automaker’s digital transformation.

The deal will entail both equally Ferrari’s street cars and its System A person racing crew and the 1st widespread initiatives, which include the so-known as electronic cockpit, have been already identified, the Italian team stated in a statement.

Ferrari’s new CEO Benedetto Vigna — a technology marketplace veteran — reported in November Ferrari would request technological innovation partnerships as it moves forward with transition toward cleaner mobility and in get to pivot technologies that involve significant investments.

“Innovation calls for market leaders working alongside one another. Thanks to this arrangement with Qualcomm Technologies, we expand our knowledge in electronic technologies and Net 3. spots with excellent likely for automotive and motorsport,” Vigna reported in the statement.

The Snapdragon logo will make its debut on the F1-75 racing product, the Ferrari single-seater which will be unveiled at the company’s headquarters in Maranello on Feb. 17.

“We are excited to see our automotive technology leadership play an integral job in this new strategic partnership with Ferrari,” said Qualcomm CEO Cristiano Amon. “We glance ahead to supporting form what the upcoming retains as we function collectively to bring planet-class driving experiences to their clients as a result of our Snapdragon Digital Chassis.” 

Reuters contributed to this posting.

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