You may have seen the term “UGC creator” on social media apps like TikTok and Instagram. UGC creators are a new way for brands to market their products. UGC creators are regular people who make content showing off a brand’s products. Unlike influencers who get paid to promote things, UGC creators usually get free products or a commission on sales. Brands like working with UGC creators because their fans see them as authentic and trustworthy. When a UGC creator shares about a product, their followers are more likely to believe it’s a genuine recommendation.
Let’s understand what a UGC creator is and why it’s all over the social medai.
What Is a UGC Creator?
In the past, user-generated content (UGC) meant content made by a brand’s customers or fans that the brand then shared on their accounts. Brands love UGC because studies show it really impacts people’s buying decisions. Now there is a new type of creator called a “UGC creator.” These are people who get paid by brands to make content that looks like it was created by a regular customer or fan.
Unlike influencers who need lots of followers before working with brands, UGC creators don’t need a huge audience. They also don’t have to show their face or personal details in the content. Brands like working with UGC creators because the content seems more genuine and trustworthy than typical ads. People relate better to content that looks user-made versus promotional.
UGC creators can make all kinds of different content for different platforms too. For creators, being a UGC creator lets them make money creating content about brands they actually like. As long as they make good content that fits the brand’s style, they can potentially partner with companies. Brands can find UGC creators from creators marketplace and use them because their content connects better with customers who want authenticity in marketing. It’s a way to promote products through user-generated style content.
Why Brands Love Working With UGC Creators?
- More Content Without Doing All the Work
Creating new content constantly is hard work, especially for small businesses. UGC creators take a lot of that burden off brands. Brands just give the creators some guidelines, and the creators make fresh content every month featuring the brand’s products. It’s an easy way for brands to get a steady stream of new visuals, stories, and perspectives without having to produce it all themselves.
- Authentic Content That Builds Trust
User-generated content from real customers builds a lot of trust because it feels like a friend’s recommendation. But not every brand has tons of organic user content to share. UGC creators make content that looks user-generated, with more natural, un-staged product use and testimonials. It comes across as authentic rather than like an advertisement. This type of relatability helps consumers trust the brand more.
- Cost-Effective Marketing
Running influencer campaigns with major influencers who have millions of followers is expensive, especially for one-time promotions. Working with smaller UGC creators on an ongoing basis is much more affordable. Brands can use their content across many platforms to steadily grow their audience without the huge costs of mega-influencer partnerships.
UGC creators offer brands a win-win. Brands get a constant supply of trusted, relatable marketing content without going over budget. It’s a powerful way to connect with customers authentically. Brands can also use influencer marketing software to manage their marketing campaigns effectively.
