Dealer Service And Product

Why transparency and communication are key to modern auto retailing

On this edition of Inside Automotive, we’re delighted to welcome again Hugh Hathcock, Operator and Founder of Velocity Automotive, and Kalah Hathcock, Executive Vice President also for Velocity Automotive. We’re also joined by Justin Pomeroy, Vice President of Support Operation and Money Advancement for Basis Automotive.

Pomeroy and Foundation Automotive ended up very first introduced to Velocity Automotive by way of 1 of their flagship products, VelocityRecon. VelocityRecon is customizable digital workflow software that will help motor vehicle dealers raise the velocity and efficiency of their reconditioning procedures. Pomeroy describes that making sure the scalability of the applied vehicle office is crucial, specially given the scarcity of new vehicles out there. Every working day that a auto sits in recon, the dealership loses $75 or additional, provides Pomeroy.

“We’ve come across a few various options below where by various sellers are piecemealing it jointly, and Velocity has just carried out these a wonderful job of accomplishing a total soup-to-nuts piece,” says Pomeroy. “They do each nuance that’s in the dealership they can identify the place individuals shortcomings are and how to get a car or truck to current market in three days’ typical time so that you can scale appropriately and optimize the vehicle as it comes to your lot.”

VelocityRecon is a massive assistance to communication, adds Kalah. Numerous unique hands contact a auto as it goes by way of the total reconditioning approach, so tracking the course of action in a CRM or stock resource is unbelievably useful to auto dealers.

“No make a difference what your purpose at the dealership is, you’re educated on where the vehicle is,” points out Kalah. “And there’s significantly less disruption in the recon process.”

Hugh says to begin with vehicle dealers had difficulty knowing the magnitude of this problem. Over the final calendar year, as the used auto industry changed, extra recon computer software has entered the market place, and recon is now a focal position for lots of auto sellers.

Nonetheless, Velocity Automotive did not stop there. VelocityEngage is a electronic portfolio resource that permits car dealers to be clear with their consumers. VelocityEngage exhibits car buyers all of the info they want to see, like unique window stickers, services data, and specifically recon documents.

“The dealer hadn’t been exhibiting [this information] in the previous,” points out Hugh. When you can display people issues, you achieve a competitive gain above the level of competition, and Interact has been actually a big, new section of our corporation.”

Velocity Automotive has also launched VelocityWindowStickers, permitting car dealers to promptly accessibility the authentic make info for greater auction administration and merchandising. VelocityWindowsStickers has above 1,000 seller signal-ups and can be obtained as a stand-alone item or component of the VelocityEngage portfolio. From Pomeroy’s standpoint, VelocityWindowsStickers provides remarkable value to the dealership. Now, made use of motor vehicle supervisors or salespeople do not have to squander time and power tracking down OEM window stickers. 

In addition to Velocity Automotive’s subtle software program, motor vehicle dealers also get assist with implementation, personnel invest in-in, and reporting. 

“In Justin’s scenario, above 30 suppliers, how a lot turnover he has, and if he had to retain monitor of every single particular person that needs training and retraining, it is not heading to be thriving, claims Kalah.

“In our process, we actually believe you have to have awesome CRM integration and the dealer desires it to go via there,” adds Hugh.

Pomeroy closes out the discussion by stating no make a difference how superior a supplier or utilised automobile manager may possibly be at their position, there are nonetheless regions for improvement. Velocity Automotive has the abilities to observe and measure these important operations so specialists like Pomeroy can make favourable adjustments.


Did you love this job interview with Hugh Hathcock, Kalah Hathcock, and Justin Pomeroy? Be sure to share your ideas, feedback, or questions pertaining to this subject by publishing a letter to the editor here, or hook up with us at [email protected]

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